Emma Shotton.

I’ve spent the last 8+ years working at the intersection of customers, operations, and technology — helping teams make better use of the tools they invest in.

Across roles at Uber, Fresha, Fergus and Canva, I’ve led onboarding, implementation, and customer success for small, mid-market and enterprise customers. A consistent thread throughout my work has been bringing structure to complex rollouts, aligning cross-functional teams, and making sure new tools actually land with the people using them day to day.

I’ve built onboarding functions from scratch, developed playbooks and frameworks that scale, and worked closely with Sales, Product, and Engineering to improve how customers are set up for success. A big part of my role has also been translating between technical teams and end users — turning complexity into something practical, clear, and usable.

While I’ve worked across a range of platforms and industries, I’ve built particularly deep experience supporting B2B teams using Canva at scale - helping organisations roll it out effectively, establish governance, and embed it into everyday workflows.

I’m particularly interested in the space between implementation and adoption - where most of the real work (and opportunity) sits!

A smiling young woman with long, wavy blonde hair wearing a white t-shirt, standing against a plain white background.

“I can’t say enough about how great it is to work with Emma. Her approach, the way she thinks about problems, and how she shows up for clients is next level. every client she works with will be better for it.”

Christian Rocha
Head of Marketing
Belle Property

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  • “Emma provided a fantastic implementation experience. She was knowledgeable, efficient and supportive. The feedback on the training from the organisation was positive - people loved it”

    Thomas Walters
    (Former) Global Head of Design
    Movember

  • "We've had a few platforms onboarded over the years, and this has by far been our easiest, most supportive and most well-structured. Emma has been amazing and should be the example of what great looks like in Canva (in our opinion!). Having been quite busy during this time, Emma took away the stress with the platform move, and thats is really appreciated."

    Sam Hayes
    Digital Platforms Manager
    Totally Workwear Australia

  • "Working with Emma was great. She was quick to respond, answered all our questions, and gave excellent tips and tricks on better ways to use Canva that we didn't even know of. We wouldn't have been able to have a successful launch without Emma's assistance."

    Casey Wilson
    (Former) Marketing & Events Manager
    Aspen Medical

  • "Very structured, seamless and thorough. Emma was very organised, great at following up to make sure things ran on schedule. Followed a really good structure"

    Michelle Gamble
    Chief Marketing Officer
    Frontline Recruitment

  • "Emma was great, so reactive and helped on a few items that were probably outside of the implementation scope. Nothing was too much trouble."

    Samantha Stewart
    Service Delivery Lead
    Australian Football League